Toy & Game Packaging | 2021 | Toy and game packaging designed at Mattel for original in-house brands and products. Each project involved creating a cohesive visual system, including logos, patterns, graphic elements, and callouts used across packaging and promotional materials. I collaborated with structural engineers to align package structure with visual concepts, product designers to understand toy features and components, and copywriters to shape clear on-pack communication. Across projects, I art directed product and lifestyle photoshoots, collaborated with illustrators across a range of styles, and worked with production teams on print reviews and multi-language packaging.