Gigli | 2023-2026 | Naming, branding, and packaging designed for Gigli, a line of THC beverages and edibles. The identity combines smiling typography, bold laughing mouth illustrations, and bright white packaging designed to stand apart in a category crowded with saturated color. The name and tagline Get Gigli reinforce the brand’s playful, social energy.

Since launch, Gigli has sold over 6 million cans and expanded across the Midwest and East Coast, available in select retailers and restaurants including Target, Total Wine, and Cub Foods. The packaging was recognized with awards from GDUSA and AdFed Minnesota.