Gigli | 2023 | Branding and packaging designed at Spot for Gigli, a line of THC beverages and edibles. The identity centers on a bold laughing-lips logo with an upward, smiling curve, paired with clean white packaging to stand apart in a category dominated by saturated color fills. The name and tagline Get Gigli reinforce the brand’s playful, social tone. Since launch, Gigli has sold over 2.3 million cans and expanded across the Midwest and East Coast, available in select retailers and restaurants, including Target, Total Wine, and Cub Foods.