Toy & Game Packaging | 2014-2022 | Selected licensed toy and game packaging designed at Mattel across major entertainment brands. My work focused on translating licensed properties into clear, retail-ready packaging while working closely with licensors and established brand style guides. I collaborated with structural engineers to align package structure with visual concepts, product designers to understand toy features and components, and copywriters to ensure accurate on-pack communication. Across projects, I art directed product and lifestyle photoshoots, collaborated with illustrators across a range of styles, and worked with production teams on print reviews and multi-language packaging.